Description

Beautyberry (*Callicarpa americana*) is a deciduous shrub native to the southeastern United States. It typically grows 3 to 6 feet (0.9 to 1.8 meters) tall and wide, featuring an open, loose appearance with arching branches. The plant bears medium green, opposite leaves with a coarse texture. In summer, small, pink to lavender flowers emerge in clusters (cymes) at the leaf axils, giving way to striking clusters of glossy, bright purple berries in the fall. These vibrant fruits often persist into winter, providing visual interest and food for wildlife.

✂️🫘 Methods to Propagate:
- **Seeds:** Collect fully ripened (purple) berries and extract the seeds. Sow them in pots or directly in the ground in fall or spring, covering lightly with soil. Germination may take several weeks.
- **Cuttings:** Take semi-hardwood cuttings in late summer. Remove the lower leaves and plant the cuttings in a well-draining medium. Maintain high humidity and indirect light until roots develop.

🌞💧 Sun and Water Requirements:
- **Sun:** Thrives in full sun to partial shade. While it can tolerate full shade, berry production is more prolific with increased sunlight.
- **Water:** Prefers moist, well-drained soils but is adaptable to various soil types. Once established, it exhibits moderate drought tolerance. Regular watering promotes healthy growth and fruiting.

🧑‍🌾👩‍🌾 When to Harvest:
- **Berries:** Harvest the berries in early fall when they are fully mature and vibrant in color. They can be used to make jellies, wines, or left on the shrub to support local wildlife.

Purpose

- Edible: The berries can be used to make jellies and wines, though they are astringent when eaten raw.
- Medicinal: Traditionally, the leaves have been used as a natural insect repellent. Compounds such as callicarpenal have been identified for their mosquito-repelling properties.
- Wildlife Attractor: The berries provide a food source for birds and small mammals, while the flowers attract pollinators like bees and butterflies.
- Border Plant: Its dense growth habit and attractive berries make it suitable for use as a border or ornamental shrub in landscaping.